You bring the collection. We bring the production. AVORÉ by Bon Chance brings creative direction, hair and makeup, casting, set design, lighting, sound, backstage coordination and promotion into one considered show plan. From the first fitting to the final walk, every element works together to put your vision in focus.
A powerful runway moment deserves a life beyond the room. AVORÉ’s collective-show approach connects public relations, visual storytelling and shared distribution—creating multiple opportunities for impressions across press, social and participating brands’ channels.
Designer introductions. Collection previews. A focused press kit. Targeted outreach to editors, stylists and relevant creators gives each collection a narrative before it reaches the runway.
02 / In the moment
Turn attention into imagery.
Arrival portraits, runway photography, backstage content and designer interview opportunities. A coordinated capture plan gives press and participating brands a richer story to work with.
03 / After the final walk
Keep the collection in view.
Show recaps, vertical edits, designer spotlights, press follow-up and available coverage reporting extend the conversation. Shared and credited content creates further opportunities for exposure across the collective.
Multiple impressions. A considered plan.
One collection can appear in a preview, a runway image, a designer interview and a post-show edit. We plan these repeated moments of exposure across AVORÉ, designer and agreed partner channels.
Each proposal defines outreach, content deliverables, distribution and available reporting. Impressions count content displays, not unique people. Potential reach and verified impressions are reported separately; audience overlap is considered. Specific media placements and impression totals are not guaranteed.
03 / Full-service show productionTHE COLLECTION SETS THE DIRECTION.
You bring the collection. We bring the show.
Your vision deserves a complete production behind it. We bring every discipline together, from the beauty chair to the lighting desk, so the presentation feels as considered as the clothes.
One creative direction. One coordinated team. Every production detail shaped around your moment on the runway.
Your proposal confirms the production scope, team, technical requirements and deliverables.
Your collection sets the tone. We shape the show concept, visual identity, runway layout and scenic direction around the story you want to tell—bringing the set, the room and the clothes into one clear world.
The right faces. A considered beauty direction. We coordinate model casting, fittings, hair and makeup, styling and look approvals so every model steps onto the runway ready to carry your collection.
A silhouette revealed in light. A soundtrack that sets the pace. We coordinate scenic elements, lighting direction, sound and technical cues to give each entrance impact and each look room to register.
Garment readiness, dressers, lineup, quick changes and model release follow one coordinated running order. Guest invitations, RSVP management, media check-in, seating and front-of-house coordination connect to the same show-day plan.
The show begins before the doors open. Designer spotlights, collection previews, press materials, targeted media outreach and coordinated social promotion build the story. Runway imagery, interviews, recaps and post-show follow-up keep it moving.
Creative, beauty, technical, backstage, guest experience and publicity teams work toward the same brief. We coordinate venue requirements, production partners, schedules, rehearsals and show cues, with responsibilities and deliverables agreed before show day.
How we bring it together
From first idea to final applause.
Before the first guest arrives
The room. The rhythm. The reveal.
01 / Define
Start with the vision.
Share your collection, your references and the audience you want to reach. We build the creative and production brief with you.
02 / Assemble
Bring the team together.
Casting, beauty, set design, lighting, sound and promotion align around an agreed concept, schedule and scope.
03 / Rehearse
Make every cue count.
Fittings, runway rehearsals, technical checks and backstage planning bring the running order into focus.
04 / Present & promote
Let the collection lead.
We coordinate the live presentation, capture the moments and carry the story forward through the agreed content and PR plan.
The Bon Chance archive / @bon_chance_ny
The looks. The people. The moments.
A look inside the collective. Runway collections, backstage stories and films from Bon Chance’s Instagram archive.
Historical Bon Chance posts. Original creator credits and complete multi-photo posts are available in each post. Films and complete carousels use Instagram’s player and may require Instagram access.
The image is only the beginning.
